Farm Connect
Connecting local farms directly with local families through modern regional food infrastructure.
Small farms struggle while consumers demand local food.
Independent farms face growing challenges with marketing, customer acquisition, logistics, and digital infrastructure while consumers increasingly seek transparent, locally sourced food.
Direct farm-to-consumer ordering
Regional food system infrastructure
Pickup scheduling & subscriptions
Built specifically for independent farms
Modern infrastructure for local agriculture.
Farm Discovery
Browse nearby farms, products, and pickup locations through an easy-to-use marketplace.
CSA Subscriptions
Recurring subscription boxes for produce, eggs, meats, and seasonal products.
Farmer Dashboards
Inventory management, product listings, customer communication, and analytics.
Regional Food Access
Strengthen local food systems and create resilient regional commerce infrastructure.
Launching first in Southeast Michigan.
Farm Connect is initially focused on building a regional pilot ecosystem connecting farms and consumers across Monroe, Lenawee, Washtenaw, and Wayne counties.
Current Goals
Recruit regional pilot farms
Build local consumer waitlist
Launch marketplace MVP
Validate pickup & subscription systems
Strengthen regional food infrastructure
Pursue public-private agricultural partnerships
Built by a real farm family.
Farm Connect is being built by Wesley Hummel, a logistics and supply-chain operations leader with more than 20 years of leadership experience, alongside his fiancée Samantha and their children Amia, Aliza, and Addex.
The Hummel family operates a small 30-acre farm in Southeast Michigan with cattle, pigs, bees, and laying hens while working toward stronger local food systems and better opportunities for independent American farms.
Join the future of local food.
Farm Connect is currently recruiting pilot farms and early-access consumers across Southeast Michigan.